surō means morality, philosophy, aesthetics, and design.
I: morality; or, transparent manufacturing
surō's jewellery is designed and handmade in sydney, australia by a small team of artists with backgrounds in traditional, handmade goldsmithing practices; multi-disciplinary art practices, and cultural philosophy. silver pieces are made from recycled .925 sterling silver sourced from silversmith refinings. gold pieces are sourced from australian sites, which is not ideal as surō endeavours to use recycled gold wherever possible to minimise environmental impact. packaging is made from certified ethical materials.
II: philosophy; or, the meaning of objet d'art jewellery
surō is an objet d’art jewellery label, which means each collection is based on works of art, the natural world, or cultural ideas. the inspiration for each collection is encyclopaedic and eclectic in scope. surō is not bound by any particular artist, work, movement, author, naturalist, phenomena, historical period, or culture. surō creates jewellery capable of creating a dialogue between the past and the present, and leaves it to the wearer and thinker of surō’s wares to confront dogmas, ideas, tradition, and official interpretations of art, phenomena, and culture through conversation and embodiment.
III: aesthetic; or, refined imperfection
surō's aesthetic bedrock is an active rebellion against traditional ideas of jewellery as perfect and flawless objects, and instead draws inspiration from abstract forms, ruinous objects, experimental art practice, luxury items, and imperfection in order to turn ideas of imperfection against itself and challenge ideas of objectivity, truth, beauty, and art with the overarching goal to engender conversation around traditional, modern, and emerging ideas of jewellery.
IV: design; or, versatile jewellery
surō values cost per wear, practicality, and trans-seasonal designs. most pieces are made with detachable options, which allows one to choose from multiple styles within the one jewellery piece. each piece is also designed to be worn with casual or elevated looks in order to suit one’s personal style.